Beneful Launches New Marketing Campaign Based on Pride In Beneful

June 11, 2015

Nestle Purina launched a new advertising campaign in The New York Times with a full page advertisement focusing on the pride its employees have in the Beneful brand. TheStreet.com┬áreports Beneful have launched the new campaign in a bid to overcome the negative publicity caused by a baseless and untrue class action lawsuit that made claims […]

Purina Employees Stand By Beneful

June 9, 2015

As initially reported by PR Newswire, Purina, more specifically the Nestle Purina PetCare Company, makers of Beneful brand dog food have begun a new “I Stand Behind Beneful” advertising campaign. Originally initiated as an in-house pride rally for Purina employees, the concept has transformed into a national campaign presented from the perspective of the Atlanta […]