Eucatex Produces Cost Effective Quality Products

August 12, 2015

It’s hard to imagine what Brazil looked like in 1951. That was the year Eucatex was born. Brazil is still considered an emerging country. That means it’s not a third world country anymore, but in 1951 it was considered a third world country. Today, Brazil has the seventh largest economy in the world and it is home for some of the most innovative companies on the planet. One of those companies is Eucatex. Eucatex started producing ceiling tiles made from eucalyptus wood back in 1951, but today the Eucatex product line is considered a must-have for builders and furniture manufacturers. Most builders and furniture makers want their creation to have a 21st century look and Eucatex products produce that look. Eucatex has its finger on the pulse of the building market and with offices around the world and four factories in Brazil, Eucatex can pump out cost effective, quality materials.

Eucatex has been guided through the intricacies of the building industry by one man for more than ten years. Flavio Maluf is an engineer by education, but a businessman by birth. Brazilian-born Flavio joined Eucatex in 1987. He had the drive, ambition and the brains to become president of the company ten years later. In 2007, Maluf was named CEO, and the company has experienced dynamic growth ever since then. Maluf was the man behind Eucatex when Brazil was going through some hard times. The 1990s was a period of transition for Brazil. People in the building industry give Maluf a lot of credit for pushing through the government restrictions, the ever changing value of Brazilian currency and the challenges of exporting during those years. Maluf was instrumental in the success of Eucatex. The company is one of the largest in Brazil’s building industry.

Maluf knew he had to expand the Eucatex product line in order to survive, and that’s what he did. Instead of just manufacturing wood ceiling tiles, Eucatex has paint, varnishes, doors, furniture and other building materials on its current product line sheets. Most Eucatex products are made from eucalyptus wood thanks to the company’s vision to plant their own eucalyptus forest. Eucatex is considered an environmental leader in Brazil, and the company has won several awards to prove it. Eucatex is what other companies want to be when it comes to social correctness, cost effectiveness and quality.

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