Honey Birdette Announces UK Expansion to 40 Locations by 2018

July 27, 2017

If you haven’t heard about Honey Birdette yet, you certainly will soon! The upscale sensuality and lingerie boutique company is opening 40 additional stores in the United Kingdom by 2018, eyeing additional European cities and delighting its customers in the United States. Big things are coming for Honey Birdette, a company that started just over a decade ago as a dream spun into life over champagne with founder Eloise Monaghan and her girlfriends where they realized there was no true place in Australia to buy high end lingerie with the fabulous user experience they were looking for.

After that conversation, Monaghan launched Honey Birdette in 2006 and it became Australia’s first upscale lingerie boutique. She put time and attention into every single detail to ensure it met the level of luxury that her ideal customer base demanded. She even assembled her now-famous team of Honeys to make sure the customer experience was above and beyond what was expected. The Honeys who work in the store are just as much of entertainers as they are a wealth of knowledge to customers, who can drink champagne while they shop everything from soft lace lingerie outfits to a full line of bondage gear, they even offer a separate space for the finest in toys.

The store opened and became a huge success, even becoming a travel destination for people across Australia and those who came to visit Australia. It saw rapid growth and now has 55 stores in Australia.

After seeing that huge success, Monaghan launched 3 stores in the UK in recent years, in Newcastle, Leeds and London. Those stores also saw great success and sales, prompting the massive rollout of the additional 40 locations.

There are ten locations currently in the first round of construction, including Liverpool, Newcastle, Westfield Stratford and another location in Leeds.

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